More toy ad visual development. The treatment for the ad featured singer Pixie Lott (who would later
More toy ad visual development. The treatment for the ad featured singer Pixie Lott (who would later be green-screened into whatever environment I came up with) dreaming of following a young girl to a candy house near a lake, only to discover the girl is her childhood self. This connection was dropped from the final ad, but it gave me the idea to look into Pixie Lott’s background to find a direction for the design of the house, which was only vaguely described in the treatment. Eventually I found an old Sunday Times article that mentioned she grew up in a mock-Tudor house, which probably didn’t matter for the ad, but gave me a starting point. (Bonus fact: I didn’t draw any candy house ingredient without first figuring out what it would actually be in real life.) -- source link
#visual development#concept art#live action#magical dreams