jonnovstheinternet:Upside-Down Ads Reveal The Subtlety Of DepressionSingapore-based suicide preventi
jonnovstheinternet:Upside-Down Ads Reveal The Subtlety Of DepressionSingapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.However, when the ad is inverted, a sadder, more depressing message is revealed. The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.It also reinforces the message that it is easy to miss the warning signs of depression.[via] -- source link