Tsingtao beer has launched a new ad campaign in England. Called “Speak Chinese,”

Tsingtao beer has launched a new ad campaign in England. Called “Speak Chinese,”
Tsingtao beer has launched a new ad campaign in England. Called “Speak Chinese,”
Tsingtao beer has launched a new ad campaign in England. Called “Speak Chinese,”
Tsingtao beer has launched a new ad campaign in England. Called “Speak Chinese,”
Tsingtao beer has launched a new ad campaign in England. Called “Speak Chinese,”

Tsingtao beer has launched a new ad campaign in England. Called “Speak Chinese,” the ads feature the Daoist Eight Immortals, transformed – should I say gentrified? – into humorless-looking white hipsters. Each month the ads will focus on one of the Eight Immortals. They’re apparently starting with Han Xiangzi (韓湘子) and Lan Caihe (藍采和)Tsingtao’s marketing guy in England says that one purpose of the ad campaign is to “make Chinese culture more accessible and relevant to UK consumers.” But I have to wonder if, in the act of making it more accessible, the ads are making it less Chinese; making “Chinese culture” more accessible by racebending it, removing the contributions of history and religious imagination, making it safe, making sure consumers see nothing that might challenge them to awaken their compassion in this world of many cultures. -- source link


#eight immortals#taoism#daoism#tsingtao#cultural appropriation#cultural representation#chinese culture#racebending
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