Tony Gum starring as uTony for the Chloe Cart Blanche campaign: Klo Way (2020).‘Klo Way’ is a South
Tony Gum starring as uTony for the Chloe Cart Blanche campaign: Klo Way (2020).‘Klo Way’ is a South African colloquial, a combining of words ‘kulo’ meaning at/there in isiXhosa; and ‘way’ (phonetically pronounced ‘weigh’) meaning place or thing.The story subtly illustrates a curated environment of the ‘place or thing’ by emulating portraits taken emcimbini (a cultural family gathering). These portraits are seen through a fourth wall which reveals the candid actions and moods of the attendees.Giving little reason as to why umcimbi is being conducted, emphasis is placed on the various versions of uTony just being present.Referencesslide 2: the ethereal Letta Mbulu captured by James J Kriegsmann (1960s) / slide 3: a young Thembu girl dressed in iintsimbi nembola by Alice Mertens (1973) / slide 4: an unidentified woman wearing her makeup “kukuchokoza” photographer and date unknown. / slide 5: the iconic Miriam Makeba captured by Moneta Sleet Jr -- source link
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