thedsgnblog: Brand Identity for Hey Baby by Funkhaus “With a familial approach to doing busine
thedsgnblog: Brand Identity for Hey Baby by Funkhaus “With a familial approach to doing business, our work had to create a system that would be recognizable and trustworthy. It was also important to strike a balance of playfulness to match the name itself, yet not push so far that it became unserious. Inspired by their team’s connection to Scandinavian design, we took a geo-sans approach that stacked the two words, making it more of a logo than a traditionally-read phrase.Then to further lend warmth, we matched this with a rich, contemporary orange, inspired by the Cut-Outs of Henri Matisse.” Funkhaus is the creative’s creative agency. They create highly tailored platforms online and in print, working side-by-side with premier brands to design websites and visual identities, build new technologies, and develop strategic content and branding. T D B: instagram • twitter • facebook • newsletter -- source link