Pepsi Meant It | Kimani OkearahAn advertisement for Pepsi (featuring the sub-Kardashian Kendall
Pepsi Meant It | Kimani OkearahAn advertisement for Pepsi (featuring the sub-Kardashian Kendall Jenner) recently got a lot of buzz and for all the wrong reasons. It’s message was simple - join the conversation. The methodology was… ignorant. That’s if we’re being merciful. Various corners of the internet sparked a flame at Pepsi’s appropriation of protest imagery to sell flavored high fructose corn syrup. Pepsi has since pulled the ad. “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” Pepsi released in a statement. “We did not intend to make light of any serious issue.” Actually, Pepsi, your brand absolutely intended to make light of a serious issue. Let’s get dirty and apply ‘dramaturgy,’ or the theory and practice of dramatic composition, to this ad.Read more on Ezibota.comConnect with us: Facebook | Instagram | Twitter | Google + | Youtube -- source link
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