unlovelyfrankenstein: FRANKENSTEIN and the lost art of newspaper display advertising Newspaper adver
unlovelyfrankenstein: FRANKENSTEIN and the lost art of newspaper display advertising Newspaper advertising design used to be an artform. Today, desktop publishing allows almost anyone to create stunning visual designs without ever getting their hands dirty, but once upon a time it was a physical medium that required artists to understand photography, printing press limitations, and graphic design. All of that is still true today, to a certain extent, but most of these issues can be digitally automated. Once your software is loaded with the proper press settings, most designers never have to give the issue another thought. When FRANKENSTEIN was released in 1931, newspapers were presented with samples of artwork that could be used to promote their films. The advertising room could chop these elements into individual components and use them to build their own display ads to fit any dimension, using glue or wax to fix them to the page templates. Because of this process, a single movie could have an unlimited variety of ads running in different newspapers across the country. Movie studios would slowly demand more control over how their films were marketed, but early graphic designers left us a treasure trove of visual inspiration. I’ve attached several examples to this post. -- source link