The X DISPLAY typeface was developed from the form factor of the X logomark to unify the various ser
The X DISPLAY typeface was developed from the form factor of the X logomark to unify the various series mastheads. Special care was taken to design stylistic alternates to the most prevalent letterforms in order to give each logo its own character.Selected weights from the Helvetica Now family alongside Helvetica Monospaced complete the typographic language for the rebrand — reflecting a modern, timeless quality of storytelling. -- source link
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