Apple Ad: iCloud On our Market1 class, we were introduced to the process that marketing and advertis

Apple Ad: iCloud On our Market1 class, we were introduced to the process that marketing and advertising industries undergo when creating an effective strategy for a particular company. For us to fully test our creative skills and abilities, we had to do the same thing. In our case, Apple was the client, and their service, iCloud, was the main focus of our campaign. We had gone through a series of planning, and brainstorming before we finally arrived on our final print advertisement, which you would see above. It targets businessmen who often handle tons of documents in different devices and platforms. Basically, our objective was to inform them about the iCloud, which is a great tool to store those files through a cloud with ease.  So there, we hope that you get the message that we were trying to imply - accessing your files in various devices is just within reach through the iCloud. Please note that this is just an exercise so it’s not a real ad. Art Director: Jereek EspirituCreative Directors: Jereek Espiritu and Ivan TanCopywriters: Arni Santiago and Ivan Tan -- source link

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